For Immediate Release
August 27th, 2025

PSTA to Launch AI-Powered Call System to Improve Rider Experience 

St. Petersburg, FL—The Pinellas Suncoast Transit Authority (PSTA) is making it easier and faster for riders to book trips with the launch of Spare AI Voice, a new automated call system designed to reduce hold times and improve access to PSTA’s services. 

With Spare AI Voice, riders using PSTA’s Access (ADA paratransit) and Mobility on Demand (MOD) services will be able to book rides, check trip status, or cancel reservations without waiting on hold. Because the system integrates directly with PSTA’s existing reservation platform, it can remember rider preferences, such as favorite locations and payment methods, just like a live customer service representative would. 

Even better, Spare AI Voice can handle unlimited calls at the same time. This means no more long waits during peak hours, no interruptions due to staffing shortages, and more reliable service for everyone who depends on PSTA. 

“Spare AI Voice is about putting riders first,” said Brad Miller, Chief Executive Officer at PSTA. “It gives people faster service, reduces frustration, and ensures we can keep delivering high-quality customer support in a cost-effective way.” 

The PSTA Board of Directors approved $134,000 to expand its contract with Spare Labs, a cost covered in part by a $50,000 grant and savings from existing call center staff vacancies. Staff estimates the investment will provide at least two years of service while helping reduce overall operating costs. 

This new system will launch in September and will be reviewed for quality assurance over the next two years. 

Stephanie Weaver

PSTA Communications & Public Relations Manager  

O: (727) 540-1853 | C: (727) 249-6542

E: Sweaver@psta.net

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ABOUT PINELLAS SUNCOAST TRANSIT AUTHORITY

Since 1903, Pinellas Suncoast Transit Authority (PSTA) has served as the premier public transit provider for Pinellas County, Florida’s most densely populated county. The SunRunner, Tampa Bay’s first-ever Bus Rapid Transit service, provides a reliable, car-free option from downtown St. Pete and St. Pete Beach. With 41 fixed-route bus routes, two express routes to downtown Tampa, the Suncoast Beach trolley, Jolley Trolley and Looper and their paratransit service Access, PSTA provides 10.7 million rides annually. For more information about PSTA, visit www.psta.net